TISERT started its branding phase with MIO brand for the first time in 2009 and to complete its product range with other items searched for new partners. Consequently, the company found its first partner supplier in Italy and started the procedures for importation with its private label. Over the years, TISERT has continuously invested in the MIO brand to increase its brand awareness day by day by making advertising expenditures in many areas and by participating in many events in different countries. The company has developed its product range significantly over the years; today, more than 400 different products are belong to the brand. MIO products were exported outside of Turkey first time in 2014; today MIO is a globally recognized brand in the pet industry as it is present in 30 different countries. The company has developed its product range significantly over the years; today, more than 400 different products are belong to the brand. MIO products were exported outside of Turkey first time in 2014; today MIO is a globally recognized brand in the pet industry as it is present in 30 different countries.